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Props Privacy Policy

Last updated: February 27th, 2024

1. Arkkeo' contact details
Name: Arkkeo Oy 
Business ID: 2367934-3 
Correspondence address: Kutomotie 16, 00380 Helsinki 
E-mail address: 
Arkkeo has appointed a data protection officer who you can reach through the
above contact details.
2. Definitions
“Arkkeo” means Arkkeo Oy, Kutomotie 16, 00380 Helsinki, Finland.
“Reward Service” means the Props mobile application and web service

3. Name of Personal Data Register
Props Customer Register

4. Purpose of Use and Legal Basis for the Processing of Personal Data
Personal data are processed for the purposes of the administration,
maintenance, and improvement of Reward Service, including potential direct
marketing. Personal data are also processed on the basis of purchases and
location for the purposes of analyzing the actions taken by customers in the
Reward Service for customer profiling. The profiling carried out by Arkkeo has
no legal effects on the customer or any other corresponding material effects.
Providing personal data is a requirement for Arkkeo to be able to provide the
Reward Service to the customer. The processing of personal data is based on
the implementation of the agreement between Arkkeo and the customer as
well as on Arkkeo's legitimate interest to maintain and develop its service and
customer relationships. Arkkeo may also process data to carry out and improve
the marketing of services.


5. Contents and Sources of Information of the Register

For example, the following data are collected on customers: email address, first
name, last name, gender, date of birth, telephone number, country of
residence, city, picture, user ID, password, Reward Service identifier, location
data (if you consent to the processing of your GPS data), payment card data,
bank account number, purchase information (including place and time of
purchase, goods, and services purchased and the sum of purchase) and
information about the device, operating system, and software version used,
customer actions in the Reward Service (e.g. time and frequency of use of the
application, IP address), and profiling data based on the customer's purchases,
and marketing opt-ins and opt-outs. 
Personal data is obtained directly from the customer when the customer
registers as a user of Reward Service.

6. Cookies and use of data in the advertisement

Arkkeo and its partners use technologies such as cookies in our App and on our
site for content personalization, advertisement targeting, and traffic analysis.
Arkkeo uses Facebook, Google, and Instagram as advertisement channels and
shares certain application usage data with these partners in order to optimize
and track the efficiency of advertisement campaigns. Customers can read
about these partners’ data policies and prevent or restrict usage of their data
at the corresponding partner’s site:
Information about Facebook and Instagram ads:
Facebook and Instagram ad settings:
Information about Google ads:
Google ad settings:

7. Regular Disclosure of Personal Data and Transfer of Personal Data
Outside the EU and EEA
Arkkeo outsources certain measures relating to the processing of personal data
to its reliable service providers, who process personal data on Arkkeo’s behalf
in accordance with Arkkeo’s instructions. Arkkeo may also transfer personal
data to service providers operating outside the EU and the EEA, for example, as
part of the outsourcing of data storage. Countries outside the EU and EEA may
not necessarily guarantee the same level of personal data protection as the EU.
In such situations, Arkkeo ensures a sufficient level of personal data protection
by applying protective measures provided for in data protection legislation to
the transfer of personal data, such as the European Commission’s standard
contractual clauses or the EU's and USA's Privacy Shield system. More
information on the protective measures employed in the transfer of personal
data is available on the European Commission's website.
Furthermore, Arkkeo may disclose anonymized data to its business partners
and corporate customers. Permanently anonymized data cannot be connected
to a particular person.

8. Storage Period of Personal Data
Arkkeo primarily stores personal data for the duration of the customer
relationship. After the end of the customer relationship, Arkkeo will store the
customer’s personal data to the extent that the personal data are needed to
carry out the purposes defined in this privacy policy, to guarantee the legal
protection of Arkkeo or the customer or to comply with Arkkeo's statutory
Arkkeo deletes or anonymizes unnecessary personal data.


Users can delete their account and all personal data either by requesting it at or from the settings view inside the Props app.
9. Privacy Policy
We use administrative, organizational, and technical safeguards to protect the
personal data we collect and process. Access to personal data is only granted if
necessary for the processing of data. Access to data is controlled through
access rights.

Personal data are only stored as long as the customer is a user of the Service.
The customer must be at least 13 years old to use the Reward Service or at
least of an age that the legislation of the customer’s country of residence does
not require the consent of the customer’s parent or guardian to use the Reward
Service. If the legislation of the customer’s country of residence requires their
parent’s or guardian’s consent to use the Reward Service, the customer must
obtain this consent.
10. Customer Rights
Right to access
The customer is entitled to review their personal data stored in Arkkeo’s
customer register and to receive a copy of said data.
Right to rectify
The customer also has the right to delete, to have incorrect, incomplete,
unnecessary, or outdated personal data we have stored corrected or completed
by contacting us.
Right to object
The customer also has the right to object to the processing of their personal
data on the grounds relating to their particular situation to the extent that the
processing is based on the legitimate interest of Arkkeo or a third party. When
objecting to the processing, the customer must provide Arkkeo with the
grounds for the objection.
Right to object to direct marketing
The customer may at any time prohibit Arkkeo from using the customer's
personal data for direct marketing and profiling related to direct marketing.
Following such prohibition, the Reward Service will function in other respects.
Right to data portability


If certain requirements are met, the customer is entitled to receive their
personal data from Arkkeo in a generally used, machine-readable form, as well
as the right to transfer their data to another data controller. This right only
concerns such personal data provided by the customer to Arkkeo that Arkkeo
processes based on the consent of the customer or in order to implement the
agreement between Arkkeo and the customer.
Right to restriction of processing
The customer is also entitled to demand that the processing of their personal
data be restricted, for example, when the customer has contested the accuracy
of their personal data and the consideration of the customer's request and the
review of the accuracy of the personal data is pending.
Right to withdraw consent
The customer is entitled to withdraw consent for the processing of their
personal data at any time. The withdrawal of the consent does not affect the
legality of the processing of personal data carried out based on the consent
and before the withdrawal.
Right to file a complaint
If necessary, the customer is also entitled to file a complaint to the supervisory
authority in relation to the processing of personal data. The supervisory
authority in Finland is the Office of the Data Protection Ombudsman.
How to use your rights
Requests relating to the aforementioned rights must be sent by email
to or to the following postal address:
Arkkeo Oy
Kutomotie 16
00380 Helsinki
10. Changes in this Privacy Policy 


Arkkeo Oy has the right to make changes to this privacy policy and the related
data. Should we make amendments to this privacy policy, we will place the
amended policy on our website, with an indication of the amendment date. If
the amendments are significant, we may also inform you about this by other
means, for example by sending an email. We recommend that you review this
privacy policy from time to time to ensure you are aware of any amendments

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